Brands that change lives.

Are you ready to be a Waymaker?


Where will you take your brand? 


How will you invite others into your story?


How will your service make an imprint for your brand?

Waymaker Brands change the lives of the people they touch. They believe in high performance and doing good for their people, their customers and their communities.

What’s your next move?

Let’s partner to take your organization further.

Strategic Planning

Bring together your stakeholders in impactful planning process that uncovers insights, identifies clear strategies and provides what you need to take action to elevate your organization.

Brand Strategy

Create a roadmap that turns aspirational goals into a clear plan that compels action and connects the internal and external components that foster lasting success.

Brand Voice

Shape what the world thinks about you by clearly sharing the value you bring through meaningful communications.

Training & Speaking

Empower and equip your team or event attendees with the tools to effectively communicate, build plans and unleash your brand through customized training.


Understand your brand

Every engagement begins with attentiveness to how your organization ticks, what it believes and where it hopes to go in the future. Through conversation and assessments, we take the time to get to know you to really hear your voice.


Set a quick-start strategy

Making the right moves at the right time is essential to your organization achieving its goals – and reaching its potential. With your brand value and goals in hand, Waymaker Brands creates a thoughtful plan that your team can start taking action on and build energy with near-term results.


Support execution

Creating a plan is just the beginning. The best brands are defined by how they execute on their strategy. Gain a guide to support your team and keep your organization on track to reaching its goals.


Measure results

Outcomes are expected so every strategy identifies key metrics for success. Waymaker Brands keeps an eye on the data to equip your team with the information and benchmarks to make purposeful decisions and continue to drive progress.

"Dawn has the rare and desirable skills to understand a customer’s needs, design an attainable strategy, build consensus within a team and steer the work forward until the desired outcomes are achieved. Her deliverable is success."

Scott Warzecha
President, Catholic Community Schools
Scott Warzecha, President, Catholic Community Schools

Take the next step

to improve your waymaking skills.

News and insights

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1234 Placeholder Ave.
St. Cloud, MN 56303