We believe in unearthing potential and are passionate about results. We want the leaders and brands we serve to be successful. So, we ask, how’d we do? Here’s what they say.

What others are saying


“I’ve worked with Dawn for well over a decade and thought of her company as part of ours. The word “partner” gets used often, but I don't think most take the time to understand what that means. Dawn was a true partner in our success and a very trusted advisor.”

Jeff Gau

Chairman, Marco Technologies

"Dawn is one of the most strategic people that I have met in my 50-year business career. She works with the owners, C-suite executives and key business leaders to identify the current strategy, define the impact and make the recommended changes needed to achieve the company’s goals.

Then Dawn works hand-in-hand with the implementation team to ensure the brand is always at the forefront and the strategies developed. I have worked with and recommended Dawn and will continue to do so. If you want to move your brand forward, Waymaker is a guaranteed win."

Dieter Pape

Owner, Resource Alliance Group, LLC

"Dawn has the rare and desirable skills to understand a customer’s needs, design an attainable strategy, build consensus within a team and steer the work forward until the desired outcomes are achieved. Her deliverable is success."

Scott Warzecha

President, Catholic Community Schools

"Dawn is a smart, engaging speaker who gave our audience of women entrepreneurs the perfect blend of big-picture marketing ideas plus detailed tactics for immediate action. The attendees walked away encouraged and motivated, rather than overwhelmed. Many remarked that Dawn’s presentation was a highlight of the day!"

Maria Surma Manka

Co-Founder, Women's Leadership Fund

"Dawn has taken MREA from an organization that talked about communicating to a statewide leader that truly and effectively communicates with educators, legislators and the public on a wide range of educational topics."

Fred Nolan

Executive Director, MREA

"I appreciate that when Dawn conducted training for Coborn’s, she took time to truly understand our needs and then customized the content and incorporated relevant information from our industry. Dawn’s expertise in business strategy and execution allows her to provide relevant context when training. She is able to quickly build rapport and can focus an audience on what is most important."

Tara Gronhovd

Director of Learning & Development, Coborns

"All aspects of the project from the detailed research, planning and strategy implementation exceeded our expectations and more importantly, significantly exceeded our project goals and stated outcomes. Dawn’s strong organizational skills, project management knowledge and skills, and ability to lead and create an effective working team of individuals were extremely impressive."

Wanda Overland

Vice President of Student Life & Development, St. Cloud State University

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Case Studies

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